T2 Tea

Project: Website content, email, packaging, and in-store POS

What I did: As the sole Copywriter at Australia’s leading tea retailer, T2, I crafted engaging copy across the brand’s portfolio of digital content, email, website, packaging, POS, and internal communications. Part of my role involved localising content for international markets, while I also worked with various departments to generate the words, phrases, scripts, and stories that accompanied internal and external brand communications – ensuring work was delivered on deadline, on brief and on brand.