New Balance

Project: SEO-led website content

What I did: When New Balance needed a way to shout about their End of Season Sale across their UK site, it was a no-brainer: fresh words were the answer. The challenge? Producing highly optimised category copy that could effectively describe both the aesthetic and technical aspects of the brand’s products, while also delving into the brand’s rich heritage.

Unlike most product or category copy that generally needs to be evergreen, I was able to use targeted keywords to create a tailored seasonal sales message that ranked highly in the SERPs and complemented the user experience.