Finish Canada
Project: SEO-led website content
What I did: As part of our efforts to improve the SEO ranking of the Finish CA website, I worked with the SEO team at Greenlight Digital to identify opportunities for new content that would serve relevant SERP queries.
Broadly speaking, the content I wrote for Finish CA was on the topic of water saving in Canadian households, branching out to cover social, political, and environmental issues surrounding water resources in Canada. The optimised content was written to encourage cross-promotion and integration of Finish products, while triggering answer box results using optimised formatting and language.
In doing so, I was able to produce new, informative articles that helped to create a simplified user journey.
Articles:
Dishwasher Ownership Around the World
Facts and Figures on Water Resources in Canada
The Impact of Rising Water Levels in Canada